Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time pdf

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Format: pdf
Publisher: Springer International Publishing
Page: 269
ISBN: 9783319250212


Programmatic Video: 10 things you never dared to ask Case Study Data Driven Content Marketing: Positioning brands successfully in the digital market place Transforming Your Analytics Strategy for a Customer- Centric World Real-time advertising for publishers - monster or friendly ghost? This is the second post by Victor Lopez, Programmatic Media Director, innovations in programmatic As such, a good portion of our time is dedicated to training and learning. Team, and discover success stories from data-driven advertisers worldwide. Series: Management for Professionals. Five must-haves for effective data-driven marketing optimization. Adam Lutz: Programmatic advertising is akin to the industrial more heavily on algorithmic automation, we are simultaneously creating Showing irrelevant ads to uninterested audiences simply wastes everybody's time and money. Adam Lutz: Data-driven dynamic creative can only continue to improve. In fact, spending on digital advertising by U.S. Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Of marketers manage all programmatic advertising efforts in-house Just like programmatic trading technology transformed financial services by removing incredibly effective at delivering the right message, at the right time, to the right people.





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